http://www.mkgenie.com/post/RSCOEXIST.html
《滚石》杂志最近搞了个广告活动,图片由巴西圣保罗的一个公司弄出来的。
DDB拍的这些片子,创意上很鲜明,力图突显《滚石》作为一本文化杂志所能承载的深度和广度。小标题分别为:“《滚石》,宗教和电影共存”“《滚石》,音乐和性共存”“《滚石》,教育和战争共存” “《滚石》,时尚和抗议共存”“《滚石》,厨艺和政治共存”等。
里面有学生拿枪上学的镜头,有警察扭着穿着名牌运动鞋的抗议者的镜头,有番茄砸在防暴警察盾牌上的镜头,……但最令人印象深刻的肯定还是教宗模仿玛丽莲·梦露的镜头和戏仿迈克尔·杰克逊性丑闻的镜头。是挺好玩,眼球也招惹了,可《滚石》这次是否玩过火了呢?
当然,这也许正是《滚石》想要的东西。
他们甚至可以轻松地耸耸肩膀,“戏谑戏谑,何必那么认真呢?”
宣传推广嘛。
对于这样争议性十足的东西,我毫不怀疑抗议声会随之即来。事实上,据我所知,已经来了,包括MJ律师的法律行动……
请写英文抗议信给如下地址,他们无视MJ被判完全无罪的事实,还在含沙射影,含血喷人!!: "Rolling Stone. Where music and sex coexist." 滚石。音乐和性共存之处。
签名抗议活动: http://www.petitionspot.com/petitions/Rollingstonemagpetition
A few days ago we discoverer the new Rolling Stone magazine campaign and we were immediately offended by 2 points:
1-The Rolling Stone Magazine campaign is really shocking, even if we have open minds and are against Puritanism censorship and religious barriers, we can not approve this campaign. We can especially not approve the picture with “The Gloved One” holding a child‘s hand saying; “Rolling Stone. Where music and sex coexist.”
Is it the apology of pedophilia? Is this the best way best way to sell a respected magazine like your own in using the worst crime? Pedophilia is the source of so much pain it’s a real plague. We cannot accept that a magazine like Rolling Stone can use this crime that no one can transgress even if it’s for “fun” or publicity. We all know the saying who says “bad or good publicity is publicity” and we know that we’re falling in your “trap” by this reaction, but child abuse is a subject too serious to stay insensitive.
2-The picture in the heart of this polemic is the one of “The Gloved One” that implicitly incriminates Mr. Michael Joseph Jackson.
Even if there is no explicit message on that picture (no name ,no face ) any one all around the world knows that “The Gloved One” especially with sequined glove is Michael Jackson, and that is also why you used it.
No need to be “fan” of the entertainer to see the tacit allusion made to the man.
It’s totally different to make fun with some one concerning his appearance his mania and deliberately trying to hurt him and to compromise him. Is it necessary to remind you that this man has been cleared by the American Justice after almost two years of procedure investigation and dissection of his personal life? Even if he is “The” Michael Jackson, he is still a man and a father of three children.
We would also like to remind you that the Rolling Stone Magazine has benefited on Mr. Jackson ever since issue #81 4/29/1971 saying : « Why does this eleven year old stay up past his bedtime ? »
Since then you have used Mr. Jackson many times to build up your magazine and money and might I add, created many fans.
However, this is going too far and you are accusing a human being of something that he has fairly been cleared of by the American Justice.
We appreciate the magazine founded many years ago and have been disappointed by this new campaign.
We sincerely hope that you will take actions to restore our respect and trust for a magazine that used to be one of the best music magazines in history.
http://www.petitionspot.com/petitions/Rollingstonemagpetition |