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4年前的一篇精彩老文描述MJ的商业奇才(已翻译)

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发表于 2010-1-5 12:39:50 | 显示全部楼层 |阅读模式
本帖最后由 小麦-Joserin 于 2010-1-7 08:03 编辑

这两天突然对SONY/ATV  Music Publishing感兴趣了,作了一点小小研究。结果碰到了这篇文章,是2006年1月5日写的,整整4年前。现在读起来观点仍然很新鲜,讨论MJ和SONY/ATV的关系和MJ的商业天才,对MJ实在是越来越佩服了,他的能力实在是不可轻视。非常好的一篇入门文章。有兴趣的朋友可以先读读,我这两天会慢慢翻的。

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据Billboard2009年11月报道, Sony/ATV (Michael Jackson) 在唱片出版界上升至第二,另外,top 4 歌曲写作者中有3位隶属Sony/ATV,Taylor Swift (#1), RedOne (#2), 和 Lady Gaga (#4).,在top20的Publishing Songs中占6首。Sony/ATV在美国的市场份额是第二,在英国是第一。
#1: “You Belong With Me,” Taylor Swift
#4: “Best I Ever Had,” Boi-1da (performed by Jay Sean)
#7: “LoveGame” Lady Gaga & RedOne
#11: “Down,” Orange Factory (performed by Jay Sean)
#14: “Fire Burning,” Sean Kingston & RedOne
#18: “Battlefied,” Wayne Wilkins & Louis Biancaniello (performed by Jordin Sparks)

----------------------------

IS IT BECAUSE HE'S BLACK?: What They Don't Want You to Know About Michael Jackson

By Christopher Hamilton
(January 5, 2006)
    What do you think of when you hear the name, Michael Jackson? Wacko?  Criminal? Great Entertainer? Businessman? Whatever you think of MJ, throw all your thoughts out of the window and let's examine some facts.

    For years the media has labeled him "Wacko Jacko." What happened to MJ? Wasn't he the biggest thing in music at one point? When did he go crazy?

    All anyone has to do is look when Michael started being portrayed as "Crazy." It wasn't during the "Thriller" years. It's cool being a song and dance man. That's what they want. DON'T DARE BECOME A THINKING BUSINESSMAN.  DON'T DARE BUY THE BEATLES CATALOG. DON'T DARE MARRY ELVIS' DAUGHTER. DON'T DARE BEAT THE RECORD INDUSTRY AT THEIR OWN GAME. Michael started being labeled crazy when he began making business moves that no one had been successful at doing.

    Michael took two cultural icons and shattered them to pieces. All our lives, we've been bombarded with 2 facts. The Beatles were the greatest group of all time and Elvis was the King of Rock and Roll. Michael bought the Beatles and married the King's daughter. (if that ain't literally sticking it to the man) If I wasn't a cynic, I'd say Michael did the Lisa Marie thing just to stick it to the people who consider Elvis the King.

    The Beatles were great, but they weren't great enough to maintain publishing rights over their own songs.

    Elvis was great, but he didn't write his songs. His manager, Col Tom Parker, was the mastermind behind Elvis ... keeping him drugged with fresh subscription pills and doing all the paperwork.

    Michael could do no wrong as an entertainer. "Off the Wall," first solo artist with 4 top ten singles. "Thriller," the biggest selling album of all time, with a then record 7 top ten singles. "Bad," the first album to spawn 5 number one songs (even Thriller only had 2 number one songs). All this is cool. But that is all you better do. SING AND DANCE. Michael wanted to be greater. He bought the legendary Sly and the Family Stone catalog and no one really cared. When he bought the Beatles, people noticed. The Sony merger took the cake. Sony, in their eagerness to have a part of the Beatles catalog, agreed to a 50/50 merger with Jackson, thus forming Sony/ATV music publishing. Now, Michael co-owns half of the entire publishing of all of Sony artists. Check out the complete lists of songs at sonyatv.com. A sampling of the songs he owns the publishing rights to are over 900 country songs by artists such as Tammy Wynette, Kenny Rogers, Alabama. All Babyface written songs. Latin songs by Selena and Enrique Iglesias. Roberta Flack songs, Mariah Carey songs, Destiny's Child's songs. 2pac, Biggie and Fleetwood Mac songs. In essence over  100,000 songs. "What is this man doing?" None of the greats did this. Not Bono, Springsteen, Sinatra. "Who does he think he is? Get whatever you can on him."

    To "get" someone, you have to attack what they love the most. I'll say no more on that.

    The only man who even approaches MJ in taking on the industry is Prince and to a lesser extent, George Michael. They went after poor George Michael, publicly outing the man as a homosexual. Prince fought hard and made his point, but nevertheless still had to resort to using a major company to distribute his materials. There is nothing wrong with that. Prince would get the lion's share, but the result were years of being labeled crazy and difficult.

    The greatest moment for them was the Sneddon press conference. "We got him." Never was such glee so evident. Who cares if we have evidence?

    Michael was acquitted, did not celebrate, went home and left the USA. Best move ever. Now what is there left for the haters to do? He's gone. "Gone, what do you mean he moved to Bahrain? Well, how the hell can we get him if he's not here? Quick, get that columnist to write a series of articles on how MJ's teetering on the brink of destruction. Oh we did that? Well, what can we do?"

    On the outer surface, it appears Michael is not doing anything to make money. Don't even count the weekly sales of his CDs. 15,000 CDs a week is nothing for Michael. The Sony/ATV catalog is money for Michael Jackson every time he breathes. Serious money. The fact that no one reports on the actual amount is proof of that. They would rather you believe he is broke than tell you the truth. Neverland is still owned by MJ. The family home in Encino is still owned by MJ. Michael still owns the Beatles songs through the merger with Sony as well as full ownership of his own songs. But, hey, that's our little secret.

    Michael Jackson is literally walking in the shoes that no Black person has ever walked in before. If he ever writes an autobiography, it will be one of the most interesting ever. A Black man with no real formal education becomes the most powerful man in the industry, DESPITE hatred, racism, enemies in his own camps and a media willing to be bought to the highest bidder.

    If Sony had any sense, right now they should offer to continue the partnership. That's the only way they will make future money off of Michael's catalogue. Tommy Mattola did not lose his job with Sony because he was a bad label head. It was a casualty of war. MJ exposed him and Sony had to cut their losses. Companies do it all the time. Notice no one at Sony nor did Matolla himself ever sue MJ for slander. Michael always was loyal to his bosses at Epic/Sony. Back at the 1984 Grammys, he even brought then label head Walter Yetnikoff on stage with him at one point. He's always thanked Dave Glew, Mattola and others at Sony in his acceptance speeches.

    Sony can still do right by Michael, but it may be too late. However, they still should make a goodwill gesture, but how many times do businesses do that? If I were them, I'd still want MJ as an ally, not as an enemy. It is/was a mutally profitable merger.

    I'd be scared as hell if I was an enemy of MJ while he is with the multi-billionaires overseas. Believe me, they aren't just over there discussing designer clothing. A conglomerate is in the making.

    One last note, these facts that I write here should not be the only times you hear this, but the sad fact is it probably is. I was worried that Michael would go down because of the uncertainty of the jury. That's playing unfair. If I'm  presenting these facts here at EURweb, YOU CAN BELIEVE THE MEDIA KNOWS IT ALREADY AS WELL. They aren't salivating over everything MJ related just because he made "Thriller." They know what's up. Think about it. That's why I laugh when I see shows like BET's "The Ultimate Hustler."  We all know who that is. (How can Damon Dash know who the ultimate hustler is anyway? He lost Roc-a-fella to Jay-Z)

    In the end, Michael won't be known for being an alleged child molester. He won't be known for "Thriller." He will be known as the man that fought the record industry and won and lived to tell the tale. That is a book worth buying.

_________________________

Christopher Hamilton is a freelance entertainment writer. He can be reached for questions or comments at mrcjhamilton@hotmail.com
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 楼主| 发表于 2010-1-5 12:40:28 | 显示全部楼层
本帖最后由 alextoalex 于 2010-1-7 03:09 编辑

谢谢homsick提供以前已有的翻译,http://www.mjjcn.com/mjjcnforum/ ... 5369&highlight=
不过我已经翻完,且与那个版本有一些理解上的不同,就把我的发上来了。

另外,发现一张音乐市场的份额的走势表,大家看看近4年Sony/ATV的发展有多快。

---------------------------------------------------

是因为他是黑人吗?他们不想要你知道的Michael Jackson的事

By Christopher Hamilton
(January 5, 2006)

  当你听到Michael Jackson这个名字时想到什么? Wacko?  罪犯?伟大的表演家?商人?不论你如何看MJ,扔掉你所有的想法,让我们检视一些事实。

   多年来媒体称他为"Wacko Jacko." MJ发生了什么?他难道不是曾经音乐界最大的那一个明星吗?他什么时候变的疯狂了?

    任何人需要做的是看从什么时候起Michael被描写为 “疯狂”。不是“Thriller”那些年。那时作为一个歌手和舞者是很酷的。那是他们想要的。他竟敢成为一个有思想的商人。他竟敢买Beatles的目录。他竟敢和Elvis的女儿结婚。他竟敢在唱片产业 的竞赛中击败那些人。当Michael开始从事那些从未有人成功过的商业活动时,他被称为疯狂。

    Michael夺取了两个文化偶像并将他们击为碎片。在我这一生中,2个事实不停的轰炸我们。 Beatles永远是最伟大的团体,而Elvis是King of Rock and Roll. Michael 买了 Beatles,并娶了King的女儿。如果我不是一个愤世嫉俗者,我会说Michael和Lisa Marie  结婚这事只是为了挑战那些把Elvis当王的人。

    Beatles是伟大的,但他们没有伟大到保存他们自己歌曲版权的地步。

    Elvis是伟大的,但他没有写他的歌。他的经理人Col Tom Parker 是Elvis背后的策划者 ... 他不停的给Elvis提供处方药麻醉他,同时做着所有的文书工作。

    作为一名艺人,Michael没做错任何事。 "Off the Wall," 第一位独唱艺术家有4首Top10单曲。"Thriller," 有史以来最畅销的专辑,有7首top10单曲。"Bad,"第一部专辑有5首top one单曲 (Thriller只有2首top one单曲)。 这些都很酷。但是你最好只做这些,歌唱和舞蹈。Michael 想作的更伟大。他买了传奇的Sly和 Family Stone的目录,没有人真正在乎这。当他买了 Beatles,  人们注意到了。与Sony的合并中了奖,招人嫉恨。 Sony渴望拥有一部分 Beatles catalog的版权,同意以 50/50与 Jackson合并,成立了 Sony/ATV music publishing. 现在 Michael 拥有SONY旗下所有艺术家的一半版权。你可以在sonyatv.com 查找这些歌曲的完全名单。例如,他拥有乡村歌手如Tammy Wynette, Kenny Rogers, Alabama 的900多首歌曲的版权,所有 Babyface写的歌。Selena 和Enrique Iglesias的拉丁歌曲。Roberta Flack的歌, Mariah Carey的歌, Destiny's Child的歌, Biggie 和 Fleetwood Mac 的歌。大体上超过  100,000首。 "这个人在作什么?" 没有一个伟大的艺人作这个。 Bono, Springsteen或 Sinatra没有作这些. "他认为他是谁?我们看看能抓住他什么把柄?"

    要抓某人的把柄,你必须攻击他最爱的东西。这我就不必多说了。

    只有两个人试图象MJ那样挑战音乐工业,Prince和较小程度上的George Michael。他们迫害可怜的George Michael, 宣称他是同性恋。Prince很努力的抗争,表明了他的观点,但最后还是求助于一个大的唱片公司发行他的音乐。他这么做没什么错。Prince最终会得到lion的一些股份,但这是多年被称为疯狂和难对付后的结果。
   
   他们最伟大时刻是Sneddon的新闻发布会。“我们抓到他了。”他们的兴奋是如此明显。谁关心我们是否有证据?

    Michael被宣告无罪,没有庆祝,回家然后离开了美国。最聪明的举动。现在那些仇恨者还有什么可做。他离开了。“离开,你说他搬到了Baharin?如果他不在这,我们怎样打击他?快,叫那些专栏作家写一系列文章关于MJ如何走向濒临破产的边缘?噢,我们已经那么做了,现在我们能作什么?”
从表面上看,Michael现在没有为了挣钱去作任何事。别计算他每周的CD销量,15000张CD每周对Michael来说算不上什么。Sony/ATV目录是Michael Jackson的 财产命脉所在。没有人报道这笔收入确切总额的事实反而证实了它的重要性。他们宁可你相信他破产了,而不愿告诉你事实。MJ仍然拥有Nerverland, MJ仍然拥有Encino的家族房产。即使与SONY合并后,Michael仍然拥有Beatles的歌,并对他自己的歌拥有完全的版权。嘿,这是我们的小秘密。
  
    MichaelJackson现在走着一个黑人从未走过的道路。如果他写自传,那会是有史以来最有意思的故事之一。 一个没有受过正式的教育的黑人,尽管有仇恨者,种族主义者,他自己阵营中的敌人,和被最高出价者收买的媒体的存在,依然成为这个行业中最有权力的人。

    如果Sony头脑清醒的话,现在他们应该继续这种合作关系。这是他们能够继续利用Michael的音乐目录赚钱的唯一方式。Tommy Mattola 丢了他的工作不是因为他是个混蛋。这是一场战争的结果。MJ揭穿了他,Sony必须让他走。公司们一直都在作这样的事。注意到Sony或 Matolla本人 都没有起诉MJ诽谤吗?Michael对他在Epic/Sony的老板都是很忠实的。在1984年的Grammy,他曾一度 邀请当时的老板上台。他在致谢词中总会提到Dave Glew, Mattola 和Sony的其他人。
  
    Sony依然能够和Michael修好关系,但现在可能太晚了。然而,他们仍然应该向MJ示好,但多少商人会这么做? 如果是我,我会仍然希望MJ是我的盟友,而不是敌人。这曾经是现在仍是一个双赢的合并。

   如果我是MJ的敌人我会被吓的半死,而他现在海外与多位亿万富豪在一起。相信我,他们在那不仅仅是讨论名牌时装, 一个联合集团正在形成中。
   
  最后一点,我文章不应该是你们听到这些事实的唯一机会,可惜事实恐怕如此。我曾经担心 Michael会因为陪审团的不确定性而被打败,那是一场不公平的比赛。现在我在EURweb上讲述这些事实, 你应该相信媒体们也已经知道这些。他们不会仅仅因为MJ创造了“Thriller”而垂涎于和MJ有关的每件事。他们知道发生了什么。好好想想。这是为什么我在看类似BET的“终极骗子”节目时会发笑,我们都知道那是谁。( Damon Dash怎么会知道谁是最终的骗子?他将Roc-a-fella输给了Jay-Z)。

    最后, Michael 不会以被指控的猥亵儿童犯而被记住,不会因“Thriller”而被铭记。他会是那个与唱片产业抗争并获胜,而且活着讲述这段传奇的人。这本传奇是值得购买的一本书。

------------------------------------------
音乐市场份额表,May 08, 2009, 绿线的是Sony/ATV
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发表于 2010-1-5 12:57:26 | 显示全部楼层
不错,他是商业奇才!
使生如夏花之绚烂,死如秋叶之静美.
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发表于 2010-1-5 13:02:24 | 显示全部楼层
等着看翻译的。
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发表于 2010-1-5 13:03:10 | 显示全部楼层
求翻译!!!
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发表于 2010-1-5 13:05:28 | 显示全部楼层
试着看看,坐等翻译!

Oh,I believe you and I,Could never really say goodbye
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发表于 2010-1-5 13:05:54 | 显示全部楼层
坐等翻译!
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发表于 2010-1-5 13:09:34 | 显示全部楼层
等看翻译。谢谢
建议大家以后捐款,特别是以慈善名义捐赠的款项或物资都一定在最后署名--迈克尔·杰克逊歌迷
以行动支持迈并将他的爱传递下去好吗?
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Monster

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发表于 2010-1-5 13:12:04 | 显示全部楼层
不会英语真的很惨…等高手翻译
귀신에 홀린 듯 널 보면 내가 넘어가
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狂省钱买CD的书包党

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发表于 2010-1-5 13:15:39 | 显示全部楼层
谢谢楼主。
看不懂,很期待。
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就是个妖孽~

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MJJCN之星热心助人奖特别贡献奖

发表于 2010-1-5 13:31:19 | 显示全部楼层
Mike is a genius in both music and business, That's ture~~
Beauty in the darkness
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发表于 2010-1-5 13:35:20 | 显示全部楼层
THANKS FOR SHAING
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发表于 2010-1-5 13:37:59 | 显示全部楼层
等等翻譯,謝謝。
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发表于 2010-1-5 13:59:20 | 显示全部楼层
谢谢LZ,还是等翻译吧
想迈迈想得心疼!
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发表于 2010-1-5 14:02:36 | 显示全部楼层
有请高手翻译!
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