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周三740万，周四370万，周五最多780万，周末2000万，五天最多3250万美圆的票房。
（大家或许对一般大片的周末票房没概念，正常的说，一般美国大片，《蝙蝠侠》《变形金刚》之类，在美国，周五一天的收入应该在2000万美圆到6000万美圆， MJ只有区区的750万，虽然说它只是记录片，但我觉得MJ应该创造记录，而不是这么可怜。）
之前吹嘘的五天“2.5亿美圆”，现在不攻自破。
MJ电影失败的原因是，只有铁杆歌迷看（预售都是吹牛的看来）。SONY则认为是之前宣传的“票已卖完”的策略出了问题，导致很多人以为已经没有票买。
大家不要以为周末会有更多人看，万圣节，大家都有活动，电影票房还会直线下降，整个电影票房（包括其他电影的票房都会惨淡！）。
就看全球票房能不能救起来了。
“我9000万美圆的票房预计看来是个美梦而已，”这是一个对手公司的高管的叹息。
看来MJ最后的作品也“就这样了”
Michael Jackson's 'This Is It' Still Disappoints With $7.5M Friday (But It's More Popular Overseas); 'Paranormal Activity' Still Thrills With $6M
By Nikki Finke | Category: Uncategorized | Friday October 30, 2009 @ 10:54pm
FRIDAY PM/SATURDAY AM: Here are first figures from my sources. This is a tough weekend for U.S. moviegoing, especially since Hollywood hasn't had a Halloween fall on a Saturday since 1998. All the horror and supernatural pics in theaters this weekend -- Paramount's Paranormal Activity which finally expanded into 2,400 runs after 6 weeks in release and keeps frightening the hell out of even adults, Lionsgate's underperforming holdover Saw VI, the Weinstein Company's largely ignored reboot Halloween II brought back for its namesake weekend, Magnolia's new The House Of The Devil, Universal's week-old and ice cold Cirque Du Freak: The Devil's Assistant, Sony's low yielding The Stepfather, Lars von Trier’s AntiChrist from IFC -- will benefit. But not Michael Jackson's This Is It whose grosses were no more thrilling Friday from 3,281 North American theaters than they were when the Sony pic opened Wednesday amid all that pre-sales hype. (See my previous Disappointing $20.1M Global Bow; Predictions For Just $20+M Domestic Weekend, $-50M Five-Day.) The movie made from 100 hours of Jacko's high-def concert footage shot for his personal archives before his death -- and then ghoulishly scooped up by his concert promoter AEG after his drug-caused demise, and auctioned off to the highest studio bidder, which was Sony -- made a paltry $7.4M Wednesday, $3.7M Thursday, and looks like only $7.8M Friday. Saturday's drop should be steep because of Halloween, resulting in probably no more than a $20M weekend and $32.5M cumulative for the first 5 days. "My $90M all-in number looks like a pipe dream," one rival studio exec told me after the pic's weak bow.
From the start, this pic's domestic numbers have been way off what concert promoter AEG and $60M movie rights bidder Sony had hoped for the 2-week limited engagement. That put pressure on foreign sales in the 97 other countries where Halloween had no impact. "We hope the numbers will be good here and even better overseas which is probably the destiny of this pic," one Sony exec emailed me. "Internationally, Michael Jackson did not have the tabloid pounding he did in the U.S. There, his music stands on its own." But on Wednesday, even overseas where Michael Jackson is considerably more more popular than here, the pic's opening was not spectacular: just $12.7 million internationally. Friday night Sony execs were boasting how This Is It is "on target to easily become the biggest worldwide gross for a concert movie ever after only 5 days". But that's not saying much. Michael Jackson was a global star, whereas the other concert pics either feature Disney Channel young'uns in artificially short runs, or famous acts in very limited release.
Sony promised “raw and candid detail capturing the singer, dancer, filmmaker, architect, creative genius, and great artist at work as he perfects his final show”. Even people who didn’t like Michael Jackson or his music have said the pic delivers a riveting look at his creative process. Rotten Tomatoes scored the moviey at an impressive 86% positive from top critics. And fans who viewed the movie were posting rave reviews on Fandango, calling it a “Must Go.”
So what went wrong? Sony execs think in this country moviegoers thought all the screenings were already sold-out because of the hoopla surrounding the pre-sales frenzy which the studio itself hyped in the media. And now it looks like only diehard Jacko fans have been turning out for the pic. For instance, Fizziolo.gy (which measures volume and sentiment of entertainment-related chatter on Twitter, Facebook, blogs and more) saw support for This Is It prior to release "not moving outside of that hardcore fan group". Now Sony has to rely on repeat viewers, which is a tall order for what's left of the limited engagement.
Of course, it didn't help that AEG predicted This Is It would make a staggering "$250 million in its first 5 days". That assumed the worldwide moviegoing public could separate the talent of an artist like Michael Jackson from his shambles of a life. Certainly, U.S. audiences couldn't. Hollywood was asking before the pic's release: What's the difference between a dead Michael Jackson and a dead cow? Answer: the cow can't be milked. Which is why it was sickening to watch this shameless exploitation of Michael Jackson posthumously. |
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狗仔卡
发表于 2009-10-31 20:57:26
变色卡
显身卡
发表于 2009-10-31 20:58:41
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